Founded in the year 1988, the family-owned business have had a long history in the FMCG Industry in plenty of markets around the world: West Africa, MENA Region, Europe, United States and Canada.
Based on a unique and innovative approach to food distribution, the family-owned business - Quality Group Inc. acts as liaison between the end-user and the suppliers all over the world.
Our goal is to enrich the client’s experience by offering Top quality products to meet their expectations thus optimize our market share and improve our sales operation efficiency.
Each and every product we have has its own story in the land its manufactured in. What makes us special is that we pamper our clients with the authentic touch of the product’s home. This allows us to provide the premium taste of the roots.
Our History
Launched our first company in Lebanon
Our story goes back to year 1988 when we launched our first company in Lebanon that specializes in the Trading of Biscuits, Chocolate &Confectionary. Full of enthusiasm, passion & ambition, we have succeeded in making this company prosper and endeavor to have international exposure & presence.
We have expanded our business to Ghana, West Africa Market in the FMCG products distribution & then further expanded to the United States Market. In the US Market, we seized the opportunity to start our new operations through our group of brands.
Expanded into the dates industry in Kingdom of Saudi Arabia
Fast forward to the year of 2000, we have expanded into the dates industry in the Kingdom of Saudi Arabia where we started our new line of business (growing/harvesting & packaging).
We proudly offer wide varieties of luxury dates from the finest farms of KSA which are processed under the compliance of International Food Safety and Quality standards. We also have a factory to process all the dates in Bekaa Valley, Lebanon.
In parallel of expanding our product ranges and our brands, we also launched our products through distribution partners in EU, Australia, UK, USA and South Africa all at the same time.
Launched our family business Cedar Roots- Quality Group Inc in Canada
Given our international expertise & FMCG business specialty, we have added to our umbrella our family business “Cedar Roots-Quality Group Inc.’’ in Canada in year 2015 with a vision to deliver our high quality products to the Canadian markets directly from its
International Roots.